Kazam is a smartphone manufacturer focused on design, customer service, and the European market. But the company faces an extreme uphill climb.
Two forms HTC Executives are hoping for a fresh start withtheir own company.
Michael Coombes, shapes, head of sales at HTC, and James Atkins, shapes UK marketing head for the company, said on Monday That They are launching smartphone manufacturer Kazam. The two executives are promising smartphones That are about “stunning design, sturdy hardware, and intuitive technology, underpinned with improved customer service. Kazam will focus on the European market.
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Coombes will serve as CEO, while Atkins will ask the chief marketing officer. The two executives left HTC in March, part of an exodus of Several Key Executives leaving as the company struggles with its turnaround.
“There is a real opportunity for a new mobile fire to disrupt the status quo,” Atkins said. “We are passionate about delivering a truly positive mobile experiencethat does not just stop once you’ve bought the phone.”
The company, of course, faces tremendous hurdles, and could very well go from Kazam to Kablooey in short fashion. After all, if a company with the resources of HTC Continues to struggle with the handset business, how much of a chance does a startup have?
Kazam, Which will focus on the European market, believes it can differentiate itself by offering phones That it will continue to support after-they’re Quantity. Considering That smartphones routinely get software updates, the company will likely offer more support than new versions of the software. The bare-bones statement did providesprofessional any concrete details on the products themeselves, Noting That only a line of smartphones will launch later this year. Presumably, the company would use Android as well.
“Kazam’s dynamic structure and focus on local markets means we can react quickly to the ever-evolving and diverging needs of today’s consumer,” Coombes said.
But in a market where money, scale, distribution, and fire talks, Kazam is at a distinct disadvantage. It lacks all of Those things When stacked up against the two executives’ shapes employer, not to mention giants Such as Apple and Samsung Electronics.
Also, in many markets where the carrier plays a dominant role in what the consumer ultimately buys, getting an in with the big companies will be a huge challenge. Fortunately, unlocked phones are more popular in Europe, so there’s a potential market for customers who want something different.
But with companies Such as HTC, Sony, LG and fighting for the scraps leftover from Samsung and Apple, there Appears to be little leftover for Kazam. Even Relatively large companies Such as Huawei and ZTE have struggled to get into mature markets despite vast resources.
We’ll have to hear more about Kazam and its phone first before making a final call, but for now, the startup is raising a lot of questions about its business with the announcement.
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