market for smartphones can sometimes feel like a bit stiff: Android and iOS dominate the large quarter after quarter and alternative mobile OS has been difficult to challenge them for real. But that is not true. The market remains very dynamic. How can one interpret quarterly figures IDC released yesterday.
largest percentage increase for Lenovo and LG
A few producers accounting for the majority of the Android market, especially Samsung, Huawei, ZTE, Lenovo and LG with approximately 62.5 percent of all sold Android phones. Samsung is the largest with a share of 39.1 percent of Android phones in the second quarter of 2013 (and also the second largest on Windows Phone with a share of 11.5 percent). Manufacturer’s growth was smaller than the Android market as a whole and the figure represents a decrease from 44.4 percent in the second quarter of 2012. The fact is that all the other players grew faster than Samsung in the period. The fastest growth, far outpacing the market, Lenovo had to 132.7 percent and LG with 108.6 percent. Manufacturers are both still a good distance away to catch up with its Samsung 6.1 percent and 6.5 percent.
Android is growing faster than the smartphone market
What the figures show is that – no surprise – Android continues to grow rapidly. Platform’s global market landed in the second quarter of 2013 on the entire 79.3 percent, up from 69.1 percent in the corresponding period last year. In total it sold 236.4 million smartphones in the second quarter of 2013 and 156.2 million second quarter 2012. This means that Android during the period grew by 73.5 percent, that is faster than the entire smartphone market (51.3 percent).
With a growth of 20 per cent, ie well below the market’s growth, reduces iOS market share to 13.2 percent in the second quarter of 2013, from 16.6 percent in the second quarter of 2012
Windows Phone increases proportionally more
Even faster growing Windows Phone, but from a much lower level. The platform’s share increased by 77.6 percent to 3.7 percent, compared with 3.1 percent in the second quarter of 2012. Nokia accounted for most of this growth, with a total of 81.6 percent of all sales of Windows Phone lurking. Yes, there is still a small percentage, but few in the industry believed only a year ago that such an increase would occur. The platform, however most affected, both in the first quarter to the second quarter, the Blackberry. Platform’s market share fell by 11.7 percent to 2.9 percent (4.9 percent).
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