HTC’s full statement:
“Today’s reduction of the workforce is a key measure of HTC Corp to streamline and optimize our organization and improve efficiency after several years of aggressive growth. To guide the company’s human resources against key strategic initiatives will help HTC in to more efficiently proceed towards a new phase of growth and innovation.
difficult decisions have a direct impact on people who have contributed to the growth that HTC have experienced for several years. But if we are to achieve our ambitious goals as a business and provide maximum benefit to our shareholders, it is a necessary step to drive ongoing innovation to ensure our ability to develop strong products such as the HTC One and to form a strong consumer relationship to consolidate receive future.
HTC is proud of its employees and has a history of hiring the best and brightest, we continue to hire in strategic areas and calls on affected employees to search for job vacancies that suit their areas of knowledge. ”
total there are about 30 of the 150 employees and consultants spread across several departments who may leave the company. In a letter to employees that The Verge have read writes Jason Mackenzie, head of HTC’s U.S. operations, the decision came from “the harsh reality that our results have not been as good as we would have liked,” and that “the hardest day of my HTC-career.”
HTC has already before the redundancies suffered setbacks and drama on U.S. offices. As we noted earlier, several senior members defected as well as some of them have been very critical of HTC, in synnerlighet against CEO Peter Chou.
Although HTC’s latest flagship One has been well received in the press, and an advertising campaign with actor Robert Downey Jr. as revenues have steadily declined. The question is whether staff cuts could reverse the trend.
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