HTC strengthens its Mid portfolio with two new members of the Desire-familien - Cision Wire (press release)

HTC announces two new mid-range smartphones, combining beautiful design with outstanding performance.

HTC, a global leader in mobile innovation and design, has just published its first two smartphones in their ambitious 2014 Mid Portfolio. They accommodate both elements from the internationally acclaimed design from the flagship, the HTC One, combined with quality materials and a modern color scheme, and gives the HTC Desire family his own familiar and characteristic style.

HTC Desire 816 – beautiful design and powerful performance
HTC’s strong focus on design shines through on the HTC Desire 816, which includes a number of advanced features, making it one of the best smart phones in its category.

“HTC Desire 816 marks the start of an exciting new era among middle-class smartphones,” said Peter Frølund, Managing Director for HTC Nordic. “The new Desire-member meets people’s expectations of smartphones in the segment with its beautiful looks and matching technology and software. It raises the standard in the segment by delivering superb design and high-end performance at an incredibly good price.”

HTC Desire 816, which marks the transition to a newly designed Desire family, contains HTC’s iconic front speakers and HTC Boom Sound, which provide incredible sound quality. HTC Wink Feed keeps users up-to-date with the latest news and social updates on the spacious 5.5 “screen. The two quality cameras makes HTC Desire 816 ideal for photography; A 13MP camera on the back with the HTC Zoe and Video Highlights, and a 5MP front camera, making it easy to get the perfect selfien.

HTC Desire 610 – perfect for entertainment
The second innovation in the Desire series, is the slightly smaller HTC Desire 610, which with its 4.7 “screen and powerful internal function perfect for all kinds of entertainment. Like its big brother, the Desire contains 610 an unparalleled audio experience in the form of HTC Boom Sound and stylish visual design language, which makes the HTC Wink Feed a sight to behold.

“Many users would like to have the best features without compromising on quality,” says Peter Frølund, Managing Director for HTC Nordic. “HTC Desire 610 offers an outstanding combination of performance and entertainment at a price that makes it possible for everyone to get an extraordinary smartphone experience.”

Full of force
Both Desire models are powered by a powerful quad-core processor and supports 4G LTE connectivity. This gives the user surfing speed world class and power enough to cope with even the most active lifestyle – all packed in a colorful beautiful shell.

Availability
816 HTC Desire and HTC Desire 610 will be available in a bunch of selected colors in Sweden during Q2.

About HTC
HTC Corp. (HTC) was founded in 1997 and has since developed several award-winning mobile devices and innovative technology. What we venture for the starting point is always real people most strong focus on design and technology, all to provide customers around the world innovative and personal experiences. HTC’s products include smartphones with HTC Sense ^TM , a graphical user interface that provides a unique and intuitive user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.